Buffalo NY's award-winning Big Ditch Brewing Co. had large expansion plans on the table for summer 2016. Between tripling their production capacity and beginning can distribution, they wanted to tell the story of what would be a huge and high-stakes undertaking for their business.

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In a production that spanned 5 months of filming, Big Buffalo Films captured major equipment deliveries, demolition and construction progress, and finally the first packaging runs on the company's new canning line.

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With a focus on the faces behind the beer and the scope of this company's expansion, the final cut is driven by the team's stories and culminates with the release of Big Ditch's flagship offerings in cans. The video's release across social media outlets saw significant reception from their target audience, with an evident drive in product sales based on conversations and comments left by followers.