RESURGENCE BREWING CO.
CAN RELEASE PROMO SPOT
Resurgence approached our team planning for their second big canned beer release, following an initial spot we produced for their IPA in cans.
The blood orange saison six packs were slated to hit shelves in March 2016 - an unconventionally early release for a seasonal summer beer. Aligning with their early bird strategy, our concept would grasp the local population's winter frustrations and give them something to look forward to.
Filmed between winter snow storms and several indoor setups - including the brewery - the video debuted with great acclaim from Resurgence fans on their Facebook page, with over 3200 views and 68 shares in just 24 hours.