The Buffalo on Tap beer festival is an annual event organized by national beer distributor Try-It, and they needed a fun, vibrant documentation of the weekend's activities. That's where we came in. 

 

Between 36 breweries and 200+ beers available, Try-It needed to play up the scope of the brewfest and have some fun with it. This called for something unique, so we constructed the custom "swig cam" to capture attendee tastings up close and personal. 

 

This coupled with a candid spelling bee of beer brands, and improvised hashtag suggestions from fans at the event, the final production received over 13,000 views and a number of shares by the company's Facebook fans as they tagged friends seen in the video.